Our services
How We Work With You
Every school is different. Your marketing challenges depend on your context - whether you're filling a new nursery, launching summer camps, expanding internationally, or simply trying to get more from your current team and budget.
We offer flexible ways to work together, from strategic consultancy to hands-on delivery, to self-guided training. Most clients start with a conversation to work out what's actually needed.
Whether you're focused on filling places, growing commercial revenue, or both - effective marketing starts with strategy.
We work with schools and education organisations to evaluate what's working, identify what's not, and build plans that fit your resources and goals. For admissions, this might mean auditing your enquiry-to-enrolment pipeline, mapping the parent journey, or benchmarking your digital presence against competitors. For commercial offerings - lettings, holiday programmes, sports academies - we help you develop go-to-market strategies that sit comfortably alongside your school brand, including positioning, audience targeting, and channel selection.
Most schools need joined-up thinking across both. We help you see the full picture.
MARKETING CONSULTANCY & STRATEGY: Marketing, Admissions & Commercial
AI optimisation (AIO) audit
How visible is your school to AI-powered search tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews? As more families use AI to research schools, your digital presence needs to be structured in ways these tools can understand and cite.
Our AIO Audit evaluates how your school currently appears in AI-generated responses, identifies gaps in your content and technical setup, and provides practical recommendations to improve your visibility - without compromising the authentic voice that matters to families.
AI powered marketing Set-up support
Interested in using AI tools to work more efficiently, but not sure where to start - or worried about getting it wrong?
We help school marketing teams adopt AI tools thoughtfully, using our Human-Led AI Framework. This means starting with your actual workflows (not the technology), identifying where AI can genuinely save time or improve quality, and setting up tools with appropriate guardrails for an education context.
We can advise on tool selection, help you build custom prompts and templates, train your team, and establish guidelines that keep humans firmly in control of your school's voice and messaging.
Whether you want a one-off setup session or ongoing guidance as you build confidence, we'll meet you where you are.
Retained marketing support
Lots to do, with a modest budget? Retained support can offer you a time and cost-effective way of bringing our strategic marketing expertise into your team. We offer 1 day a week or 2 days a month retained packages. Ask us for more details on how we can flexibly support you and your team (or maybe be your team!).
Social PPC AdvertisinG
Get your school or business noticed - in your local area, or internationally. Generate more leads and enquiries, increase website visitors, promote your event. Engage your agents, customers, prospective and current parents. We can help you learn to do this yourself, through our self-paced online course. Learn more here.
Social Media strategy, auditing & Management
Social Media continues to grow and evolve, and is an important tool to grow your brand. We can help you find your target audience online (or more precisely, help them find and follow you), and turn social media into a lead generator, a retention aid, or both!
google PPC Advertising
Google Search Ads can provide a complementary advertising channel to your existing social media ads, particularly during peak student recruitment periods and to raise brand awareness from motivated audiences. Chat to us about our Google Ads Service.
email marketing
Nurture your enquiries through to registration. Support retention and advocacy with seamless parent comms. A thoughtful email strategy can help you maximise your marketing budget, bring more bums on seats, reduce losses, boost international agent performance, and grow your commercial brand. Just ask us how.
website services: seo, GEO, analytics, audits
Your website is your school’s primary ‘shop window’ and of central importance to all your offline and online marketing activity. Our SEO services, GEO (SEO for AI searches, also covered in AIO), and AIO Website audits provide quick wins and long-term recommendations for optimising your website performance to reach more parents. We focus on AIO to future-proof your investment - parents already use AI to help their search for schools. IF your website isn’t set-up optimally, you may not feature in AI search results even if you’re the right fit for them. Chat to us about our AIO Website Services.