AI for School Marketing Training
AI skills that actually make a difference to your marketing week
A practical four-hour session for commercially-savvy schools who want to use AI-powered, human-led marketing tools and workflows to increase their admissions pipeline and commercial revenue streams. No jargon, no theory. Just tools you can use on Monday morning.
4 hours - 10:00–14:00 - Online - small group · £350 per person.
Next course dates: Thursday 26th November 2026
For everyone involved in revenue generation at a school (fee and non-fee revenue)
Designed for Business Operations Teams (Marketing, Admissions, Commercial, Development) in schools and universities. You don't need to be technical. You do need to be open to working smarter.
What you’ll learn:
- Set-up your AI workspace - without touching any data or pupil imagery
- Create on-brand content, admissions nurture emails & open day materials that use your exact, authentic tone of voice and brand
- Make your school appear in AI search results, when parents search for schools using ChatGPT, Grok or Google AI
- Conduct an AIO Visibility audit of your website and competitors
- Identify where your marketing week is disappearing in repetitive admin, and learn to use workflows and skills to reclaim it
- Show SLT exactly how your marketing is driving enquiries and ROI
- What one attendee called a ‘Fresh and exciting’ approach to AI for School Marketing! (scroll to see what other attendees have said about the training)
Small group only. Spaces are limited.
““I found it incredibly informative and practical. Emma provided a great balance between quick wins that I can put into action straight away for my school and a clear framework for developing a longer-term AI strategy. I came away with plenty of practical tools and a much clearer understanding of how AI can support and enhance our marketing activity. Highly recommended.””
“The best thing about the training was seeing the real world set up Emma had to show us and then for us to try that out. (I’d say) the course is worth it if you’re trying to figure out how AI can help you save time. It’s a really nice interactive session. I found it eye opening.”
Join Schools from around the world who have taken our AI for School Marketing course:
UK, US, Ireland, Malta, Malaysia so far!
Frequently asked questions
No. The session is designed for marketing and admissions professionals, not IT teams. If you can use email and a browser, you have everything you need.
We focus on the tools most useful for school marketers right now: Claude, Grok, ChatGPT and Canva. All have free tiers — you won't need to spend anything to get started.
Parents increasingly search for schools using AI tools like ChatGPT and Grok — not just Google. AI Search Optimisation (AI-SO) is how you make sure your school appears in those results. We cover exactly how to do this in plain, practical terms.
Yes. The session goes beyond the basics, covering AI-SO, competitor auditing and ROI reporting. Most attendees who've already tried AI tools will leave with a clearer system and a stronger grasp of what's actually working.
Every example, prompt and tool is specific to school marketing, admissions and commercial activity. There's no generic content here. We also understand the safeguarding and data constraints that apply in schools, so you'll never be asked to do anything that creates compliance risk.
You'll leave with templates, prompts and a practical action plan you can use immediately. Attendees also receive a discount on the full AI Revenue Playbook if they want to go deeper.
“It’s made me realise how little I knew about what AI could do. I was only using it on a surface level before. Knowing you can set up specific tasks and workflows to get results weekly or however often you need them is game-changing. The fact you can generate it so quickly means you have more time to action other things”