AI for School Marketing Training
AI skills that actually make a difference to your marketing week
A practical four-hour session for commercially-savvy schools who want to use AI-powered, human-led marketing tools to increase their admissions pipeline and commercial revenue streams. No jargon, no theory. Just tools you can use on Monday morning.
4 hours - 10:00–14:15 - Online - small group.
Next cohort: June 11th 2026
For marketers & admissions teams.
Designed for Heads of Marketing, Admissions Managers and commercial teams in schools. You don't need to be technical. You do need to be open to working smarter.
What you’ll learn:
- Create on-brand social content, emails & open day materials, without sounding like every other school
- Make your school appear in AI search results, when parents search for schools using ChatGPT, Grok or Google AI
- Audit your website and competitors using AI
- Identify where your marketing week is disappearing, and how to get those hours back
- Show SLT exactly how your marketing is driving enquiries and ROI
Small group only. Spaces are limited.
Frequently asked questions
No. The session is designed for marketing and admissions professionals, not IT teams. If you can use email and a browser, you have everything you need.
We focus on the tools most useful for school marketers right now: Claude, Grok, ChatGPT and Canva. All have free tiers — you won't need to spend anything to get started.
Parents increasingly search for schools using AI tools like ChatGPT and Grok — not just Google. AI Search Optimisation (AI-SO) is how you make sure your school appears in those results. We cover exactly how to do this in plain, practical terms.
Yes. The session goes beyond the basics, covering AI-SO, competitor auditing and ROI reporting. Most attendees who've already tried AI tools will leave with a clearer system and a stronger grasp of what's actually working.
Every example, prompt and tool is specific to school marketing, admissions and commercial activity. There's no generic content here. We also understand the safeguarding and data constraints that apply in schools, so you'll never be asked to do anything that creates compliance risk.
You'll leave with templates, prompts and a practical action plan you can use immediately. Attendees also receive a discount on the full AI Revenue Playbook if they want to go deeper.