PAID ADS FOR SCHOOLS: Facebook & Instagram

Boost Your School’s Enquiries with Meta Ads You Can Run Confidently.

Learn to Create Facebook & Instagram Ads That Fill Open Days and Attract Families - Even in a Competitive Market.

Designed for busy school marketers, this self-paced Paid Ads for Schools course helps you overcome overwhelm and drive results, fast.

The Pressure Is On - We’re Here to Help

As a school marketer, you’re feeling the heat. VAT on school fees is making parents think twice, falling birth rates are shrinking your student pool, and competition from other independent schools is fiercer than ever. You need to fill nursery and reception places, boost open day registrations, and generate high-quality enquiries - now. But Meta Ads can feel like a minefield, leaving you:

  • Overwhelmed: Juggling multiple tasks with no time to master complex ad platforms.

  • Lacking Confidence: Unsure how to create ads that work or if you’re wasting budget.

  • Under Pressure: Facing urgent targets for the September intake in a tougher market.

You’re not alone. Most school marketers struggle with these challenges, but our Paid Ads for Schools course is built to help you take control. Designed specifically for independent schools, it simplifies Meta Ads and equips you with the skills to drive real results - without the stress.

Why Your Meta Ads Aren’t Working

Based on our work with scores of schools worldwide, here are the four biggest reasons your Facebook and Instagram Ads are falling short:

  • Budgets Misallocated: Spreading funds too thin across campaigns limits impact.

  • Audiences Too Broad or Narrow: Targeting everyone - or too narrowly - wastes your budget.

  • Wrong Audience Targeting: Missing the right parents or students ready to enrol.

  • Unengaging Creatives: Ads with dull visuals or copy fail to stand out.

Our Mini-Guide: How to Run Successful Ads for Your School (download it free here) covers these pitfalls, but the Paid Ads for Schools course goes deeper, giving you hands-on tools to fix them and fill your open days.

The Solution: Paid Ads for Schools Course

This online, self-paced course is tailored for school marketers and admissions staff, helping you create Meta Ads that attract families, boost enquiries, and keep your school competitive. Here’s what you’ll get:

  • Short, Manageable Lessons: 5-15 minute videos you can fit into your busy week (2 hours total).

  • School-Specific Strategies: Learn to target decision-making parents for nursery, reception, or beyond.

  • 6 Editable Canva Templates: Ready-to-use ad designs to launch campaigns fast.

  • Hands-On Practice: Build your first ad campaign during the course, tailored to your school’s goals.

Whether you’re aiming to fill open days, strengthen your student pipeline, or raise brand awareness locally or internationally, this course gives you the confidence and tools to succeed.

“Very glad we did this….. it’s the best investment we’ve made! Whatever level we were, everyone learned something new. It’s making us focus on effectiveness and creativity more closely… Absolutely worth it.” - Dragana Hartley, Director of External Relations, Cheltenham Ladies’ College

What You’ll Learn:

  • How to allocate budgets smarter to maximise impact, even with limited funds.

  • Techniques to target the perfect audience - not too broad, not too narrow - including for nursery and reception families.

  • Strategies to reach the right parents with precision, driving open day registrations.

  • Tips to create engaging ad creatives that grab attention and convert (and real-life examples from other schools).

  • Ways to measure and optimise campaigns to boost enquiries and stay competitive.

“I am now targeting the right people and therefore seeing better engagement and results overall which is wonderful.” - Jen Jones, Marketing Officer, Birkenhead School.

Why This Course Is for You

  • Fits Your Diary: Self-paced learning designed for busy school marketers, with flexible access.

  • No Experience Needed: Clear, step-by-step guidance, whether you’re new to ads or brushing up.

  • Tailored for Schools: Every lesson addresses the unique challenges of independent school marketing.

  • Immediate Results: Use the included templates to set your campaign live straight away.

  • Cost-Effective Budget Use: Just one new student gained through using this course will bring you an ROI of £1 : £91 in their first year, so the lifetime value to your school could be much, much more! (Can you afford not to take this course?!)

Don’t just take our word for it - see what other school marketers have to say about our Course

frequently asked questions

I’m too busy - will I have time for this?
Yes! Short, 5-15 minute lessons let you learn in 1-2 hours a week. Most finish in 2-3 weeks, but you set the pace.

I’m nervous about ads - do I need experience?
No! The course starts with the basics and guides you step-by-step, with school-specific examples.

How will this help with VAT and birth rate challenges?
You’ll learn to target high-intent families efficiently, maximising your budget to fill nursery and reception places despite market pressures.

Will this work for local and international recruitment?
Yes, the strategies apply to targeting parents locally, nationally, or globally.

“If you're required to set up Ads at your school then I'd say this course is essential as it is perfectly tailored to the education sector. The course was concise and exactly what I needed to take my paid for social to the next level. I am now targeting the right people and therefore seeing better engagement and results overall. Highly recommend to anyone who has previously set up Ads without training as this course showed me where I was going wrong and how I could vastly improve ROI. You'll come away feeling more confident setting up ads and knowing you're maximising your spend feels rewarding. I used to worry I wasn't getting the most out of Ads, but now I know I am.”

Jen Jones, Marketing Officer, Birkenhead School

Did you know that running effective Paid Ads for schools and student recruitment is quite different from advertising in retail and other sectors?

For this reason, we created our online Facebook & Instagram Ads Course specifically for Schools - to teach School Marketers how to create social media ppc advertising campaigns that get real results.

The course is based on our experience in advertising successfully for scores of educational institutions around the world.

By taking the course you can benefit from our expertise in Facebook & Instagram Ads and begin to:

  • Raise your brand awareness

  • Reach international & local markets

  • Generate more enquiries & registrations for open days

Online, self-paced in 5-15 minute lessons.

“It’s the best investment we’ve made.”

Dragana Hartley, Director of External Relations, Cheltenham Ladies’ College

“We had leads come through for our course within a week. It was great - very comprehensive and bespoke to our business needs. I highly recommend Emma’s training to any team looking to upskill on social media advertising. Emma took us from 0 to 60mph on digital advertising in the space of 2 hours. Our team feel much more equipped and empowered to deliver great campaigns online with great results for our programmes.”

Director Of Business Development, Elite Journey

FINALLY MAKE FACEBOOK & INSTAGRAM ADS WORK FOR YOU!

Stop struggling with student recruitment and start reaching a wider audience of prospective parents and students. Secure the success of your future Facebook & Instagram Ad campaigns!

  • School marketers and admissions staff who would like to learn how to do Facebook & Instagram Ads for their schools themselves.

    School marketers who have tried Facebook & Instagram Ads but didn’t get the results they wanted.

    Schools that have previously outsourced advertising and now need to do Facebook & Instagram Ads in-house.

    Marketers who have outsourced or intend to outsource their ads to an agency, but would like to better understand how they work in order to have more productive conversations and outcomes.

  • The course has been designed specifically for schools and it combines both theory and practice so that you can walk away feeling confident on creating successful Facebook & Instagram Ads that will:

    1. Generate more enquiries

    2. Get more open days sign-ups

    3. Help your venture into a new parent-student market

    4. No more doubts. No more wasted budget. No more poor results.

    • Theory of Ads

    • Off-platform components and on-platform components of an Ad campaign

    • How to make great ads

    • Different Ad types

    • When to use which type of Ad

    • How to measure the success of your ad campaigns

    • How to set up your Ad platform

    • Tracking with the pixel

    • What are retargeting Ads?

    • How to increase the likelihood of conversion of leads gathered

    • Different ways to gather leads

    PLUS Hands-on practice: Create your first Facebook & Instagram Ad Campaign in time for your next Open Event!

    Putting theory immediately into practice is a unique opportunity to become confident in creating Facebook & Instagram Ads that bring the results you have been dreaming of for your school. This course combines both theory and practice, all at your own pace.

    • An understanding of how Facebook & Instagram Ads work for schools

    • Facebook & Instagram Ad techniques you can use straight away

    • A clear formula to help you convert more leads into enrolments

    • An Ad Campaign ready to kick off your social ppc activity.

    WHICH COULD RESULT IN:

    • A more effective use of your school budget, time and resources

    • The ability to successfully reach the right prospective parents and students for your school

    • An increase in registrations for open days

    • A tangible boost in enrolments and more revenue for the school

    • Greater brand-awareness locally and internationally

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