CREATING A SOCIAL MEDIA STRATEGY FOR YOUR EDUCATION BRAND
Social media is arguably the biggest digital channel for reaching prospective students and parents.
This course has been specifically designed to help schools and organisations working with students, to create a well-thought-out plan that is unique to them and that makes social media a valuable tool to achieve their marketing goals.
Ever wondered why you didn’t get a flood of enquiries after posting a new video or post about your event?
After this course, you will understand how to make your content work for you.
If you are short of inspiration for content, frustrated with getting poor results and unsure if you are on the right track with your social media, then you absolutely need this course.
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WHO IS THIS COURSE FOR?
Marketers and entrepreneurs working in the education sector who want to attract more parents and students to their education brand on social media, in less time.
Course created through the Education Marketing Collective.
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The course is 100% online, and self-paced. There are Chapters of 1- 5 minutes long, so you can do them in your own time and at your own pace. Within these Chapters, we cover:
What a 'strategy' looks like for social media
HOW to create your own social media strategy (including a strategy template document for you to complete)
The building blocks of social strategy
How to decide which social media platforms will work best for your brand & target audience
How to measure success on social media
… all in just 40 minutes!
PLUS….Ready-made resources to get you started!
Social Media Strategy template
Social Media Content plan
Defining your target audience
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✓ A strategy ready to implement
This course holds your hand through the process of building your own strategy. By the end, you will have built an effective social media strategy that is unique to your education brand, and ready to implement.
✓ Confidence to create a social media strategy
Once finished you will have the know-how to confidently build a social media strategy; whatever the scenario you might find yourself in the future.
✓ An enhanced skill-set
continue your professional development, and show your colleagues that you are capable of managing social media effectively in a way that brings the desired results for you and your team.
✓ No more expensive outsourcing
By investing in this course you will gain the ability to make more effective use of time and resources. This means that you will save the budget on outsourcing your strategy to expensive strategy consultants.
✓ No more wasting time on social media
You’ll have a clear idea of what to do and where to get results on social media. You’ll be able to know that what you’re spending time creating and posting, will get you your desired result.
✓ Ready-made templates
Save extra time with resources designed by experienced education marketers to help you plan your strategy like a pro.
✓ Flexibility
The course has been designed with busy professionals in mind so you will get bite-sized chapters of 1 to 5 minutes. This means that you will be able to focus on the most essential input in your own time.