Strategic marketing consultants for education
MARKETING → ADMISSIONS → COMMERCIAL
ATTRACT. ENGAGE. CONVERT. GROW
Joined up marketing for schools: Marketing, Admissions & Commercial.
We partner with schools and education organisations to build marketing strategies that work harder and smarter - combining deep sector knowledge with carefully integrated AI tools that enhance your team's capabilities, without compromising the authentic voice families trust.
Trusted by 120+ education organisations globally
£3.4m+ in student fees generated
Schools come to us to help them drive admissions and commercial growth.
Here are some of the results we’ve helped our clients achieve:
600% increase in termly fee revenue - Queen's College Taunton
2x Open Day attendance and oversubscribed nursery waiting lists
150% increase in parental engagement - Clongowes Wood College
208% audience engagement uplift - Repton School Enterprises
6x more boarding students recruited in one term vs previous year
2x enquiries in 5 months than the previous 12 months combined
How we can help you
Schools are in a uniquely challenging position; the pressure to modernise marketing to compete for enrolments, whilst maintaining the genuine, human connection that parents and pupils expect. You need efficiency without losing authenticity. Innovation without risk.
That's where we come in.
Our Approach: Human-Led AI for Education
Strategy First, Technology Second
As specialist education marketing consultants, we've worked with over 120 education organisations globally - from independent and state schools to, international schools, and EdTech businesses. We understand your sector's nuances: safeguarding considerations, the trust-based relationships at the heart of school choice, and the admissions cycles that drive your year.
We've developed a Human-Led AI Framework specifically for education marketing:
Augmentation, not automation: AI supports your team's expertise; it never replaces the human judgement essential to school communications.
Safeguarding by design: Every tool and process we recommend is assessed against your duty of care. It’s baked in.
Authenticity preserved: We help you maintain your school's distinctive voice whilst working more efficiently.
Transparency built in: We’ll give you clear guidance on when and how AI can be used, so you can communicate confidently with your community.
GET The AI Playbook for School Enterprise & Commercial
Ready to implement AI-powered tools into your school's commercial marketing process, confidently and responsibly?
Our AI Playbook gives you the frameworks, prompts, templates and workflows to save hours every week whilst maintaining the authentic voice parents and customers trust.
The AI, Playbook for School Enterprise and Commercial: A Practical Guide is a 40+ page implementation guide. Not theoretical ‘you should do this’ stuff. Just step-by-step this is HOW you do it, stuff. Focused specifically on school enterprise teams, to support you to set-up human-led, AI_powered marketing and sales systems to grow your school’s commercial offerings, covering: lettings, events, holiday courses, sports facilities, and other commercial income streams. Practical AI tools to compete with commercial marketing standards whilst staying true to your school's values.
“[The audit and training] exceeded my expectations. The best investment we’ve made"
Dragan Hartley, Director of External Operations, Cheltenham Ladies College
How We can Work With You
Consultancy & Strategy: Deep-dive audits, competitor analysis, and bespoke marketing strategies aligned to your admissions and commercial goals and values.
Training & Workshops: Equip your team with the skills to implement modern marketing confidently - from social media strategy to responsible AI use. Our courses include Paid Ads for Schools, Instagram for Schools, and Strategic Social Media for Commercial teams.
Done-For-You Services: From campaign execution to content creation, we deliver marketing that attracts enquiries, engages families, and converts interest into enrolments.
Admissions & Commercial Integration: Joined-up thinking across marketing, admissions, and commercial income streams - because they shouldn't work in silos.
Free Downloads
Blog
HOW TO use social media for your school
Getting meaningful results on social media for your school is not straightforward - and making mistakes risks damaging your school’s brand reputation, and losing students. Learn how we do it for our clients, turning social media platforms into enquiry-generating tools, in our flagship ‘Marketing your School on Social Media’ course.
