School marketing consultants for independent schools
MARKETING | ADMISSIONS | COMMERCIAL | TRAINING
DIGITAL & AI
Your team is already doing three jobs
Admissions wants more of the right families. Commercial wants the calendar full. Marketing has to deliver both, usually with a smaller team than last year. We work only with schools, so the strategy, the ads, the social and the training actually fit how you operate, including human-led AI your governors can live with. That's what 120+ education organisations use us for.
ATTRACT. ENGAGE. CONVERT. GROW
Joined up marketing for schools: Marketing, Admissions & Commercial.
We partner with schools to join up marketing, admissions and commercial, and we train your team to run it. Strategy, paid and organic social, and human-led AI that protects the voice families already trust.
Trusted by 120+ education organisations globally
£3.4m+ in student fees generated
Schools come to us to help them drive admissions and commercial growth.
Here are some of the results we’ve helped our clients achieve:
600% increase in termly fee revenue - Queen's College Taunton
2x Open Day attendance and oversubscribed nursery waiting lists
150% increase in parental engagement - Clongowes Wood College
208% audience engagement uplift - Repton School Enterprises
6x more boarding students recruited in one term vs previous year
2x enquiries in 5 months than the previous 12 months combined
Double the number of Open Day enquiries - Edgbaston High School
How we can help you
Schools are in a uniquely challenging position; the pressure to modernise marketing to compete for enrolments, whilst maintaining the genuine, human connection that parents and pupils expect. You need efficiency without losing authenticity. Innovation without risk.
That's where we come in.
Our Approach: Human-Led AI for Education
Strategy First, Technology Second
As specialist education marketing consultants, we've worked with over 120 education organisations globally - from independent and state schools to, international schools, and EdTech businesses. We understand your sector's nuances: safeguarding considerations, the trust-based relationships at the heart of school choice, and the admissions cycles that drive your year.
We've developed a Human-Led AI Framework specifically for education marketing:
Augmentation, not automation: AI supports your team's expertise; it never replaces the human judgement essential to school communications.
Safeguarding by design: Every tool and process we recommend is assessed against your duty of care. It’s baked in.
Authenticity preserved: We help you maintain your school's distinctive voice whilst working more efficiently.
Transparency built in: We’ll give you clear guidance on when and how AI can be used, so you can communicate confidently with your community.
The AI Playbook for School Marketing, Admissions & Commercial
The full operations playbook for Heads of Marketing, Admissions and Commercial, and anyone holding all three together.
Frameworks, prompts, templates and a 90-day plan to set up human-led AI across enquiries, open days, content and commercial income. Not a commercial-only guide. One-time, £697.
“[The audit and training] exceeded my expectations. The best investment we’ve made"
Director of External Operations, Cheltenham Ladies College
How We can Work With You
Consultancy & Strategy: Deep-dive audits, competitor analysis, and bespoke marketing strategies aligned to your admissions and commercial goals and values.
Training & Workshops: A core part of the work, not an add-on. Paid Ads for Schools, Instagram for Schools, AI for school marketers, and social strategy for commercial teams, so your in-house people can run it.
Done-For-You Services: From campaign execution to content creation, we deliver marketing that attracts enquiries, engages families, and converts interest into enrolments.
Admissions & Commercial Integration: Joined-up thinking across marketing, admissions, and commercial income streams - because they shouldn't work in silos.
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Blog
HOW TO use social media for your school
Getting meaningful results on social media for your school is not straightforward - and making mistakes risks damaging your school’s brand reputation, and losing students. Learn how we do it for our clients, turning social media platforms into enquiry-generating tools, in our flagship ‘Marketing your School on Social Media’ course.