Marketing independent schools is more challenging now than ever before. With parents feeling the pinch of rising costs of living and the highest interest rates since 2008, and schools facing higher operating costs and uncertainty around their VAT-exempt status, these are turbulent times. Are you fully utilising social media marketing’s capabilities? Here are three ways to use social media to fill your admissions pipeline.

The world of social media marketing is fast-paced and ever changing. It can often be a task to keep up with all the latest news, updates and trends. Keep reading for 5 trends we’re seeing in social media marketing for schools in 2024 — and how best to leverage these trends to level up YOUR school’s digital marketing game.

School might be almost out for summer, but that doesn’t mean social media stops or parents stop scrolling when the sun comes out. Instagram and Facebook algorithms recognise dormant accounts, making it harder to return to previous levels of reach once September arrives. It’s therefore important to keep your school’s accounts active over the break, even if you’re operating with a lighter posting frequency.