See Exactly How Our AI Playbook Fits a Team of One and a Half People
Most independent school marketing and admissions functions aren't run by a department. They're run by one person, sometimes with a part-time colleague, a keen member of admin staff, or a Head who "also does marketing" squeezed in around everything else.
That's exactly who The AI Playbook for Schools was written for.
Built for the Reality, Not the Ideal
A lot of AI guidance assumes a marketing team with time to experiment, a dedicated budget line, and someone senior already bought in. That's rarely the reality in an independent school. More often, it's a single admissions or marketing lead who is:
- Managing enquiries, social media, the website, and open days, largely alone
- Working with a discretionary CPD or marketing budget that needs sign-off from a Head or Bursar
- Wary of AI tools that might not be GDPR-compliant or appropriate anywhere near pupil or family data
- Short on time to evaluate options properly during term time, when the work is heaviest
The Playbook doesn't ask you to find hours you don't have or a budget you haven't got. It's structured around what a stretched, one-and-a-half-person team can realistically put into practice, with templates you edit and adapt rather than starting from scratch. And with step by step implementation details so you don’t waste time fumbling around new tools - just pick the chapter that covers what you want to achieve, follow the steps, and voilà!
You're not imagining the squeeze either. A UK-wide survey of school marketing staff by AMCIS found that insufficient time was the single biggest challenge for two-thirds of respondents (66%), well ahead of budget or skills gaps.
What's Actually Inside
- Practical guidance on which AI tools are safe and appropriate to use, and which aren't, with data protection front and centre
- The Attenger Method, a four-stage framework covering how to attract, engage, convert, and grow enquiries, with AI applied at each stage
- Ready-to-use templates and prompts for prospectuses, follow-up sequences, social content, and campaign planning
- Clear explanations of AI terms in plain English, no jargon, no assumed prior knowledge
What It Isn't
It's not a policy document, and it's not a lecture on what AI might mean for the classroom in five years. It's a working guide for the marketing, admissions, and commercial side of the school - anyone responsible for revenue generation in a school. It’s meant to be used, not filed away.
Is It Right for You?
If you're currently doing the job of what should really be two or three people, and you want practical shortcuts and time-savers that don’t compromise quality, rather than another course in general AI theory, this is built for exactly that situation.
Download The AI Playbook for Schools.
If you'd rather learn it live with other school marketers in the same boat, our AI for School Marketing course is built for exactly this. Next dates: 13th August and 17th September.