What to Include in your School's Social Media Marketing Strategy in 2022
New year, new social media goals! Stop posting on social media and start MARKETING on social media with our handy guide & best practices for growing on Instagram in 2022.
5 Ways to Improve your School's Social Media Presence
In today’s digital world, building an engaging and stand-out social media presence should be a central part of your school’s marketing strategy. It will help you reach new parents, attract new pupils, show off the best of your school & communicate your values and key messages. Achieving this no easy task however, and involves more than simply posting pictures sporadically without purpose or a plan. Not sure where to start or how to improve your current position? Don’t worry! Here are five ways you can level up your school’s social media presence and start reaching new people today:v
Top 5 Hashtag Dos and Don'ts for Schools and Education Brands
Confused about how to best use hashtags for your education brand? How many hashtags should you be using? Where should you put your hashtags? How do you know what hashtags to use? Don’t worry! You are not alone! Hashtags can seem daunting and hard work, but they needn’t be! Not including hashtags in your educational establishments’ social media strategy, is not advised. Well researched hashtags will not only help boost your school or company’s engagement with social media audiences, but also get more eyes on your content - so including them is a no brainer.
5 Reasons you NEED to use more video in your social media marketing
In case you have been living under a rock this past year, video content is having a major moment on social media right now. Think YouTube, TikTok & Instagram Reels, all of which have grown massively in popularity recently. With videos encouraging more engagement and producing more conversions than any other type of content, it’s a no brainer that video should be part of your education brand’s social media marketing strategy. Still need convincing? Here are our top 5 reasons you NEED to use more video in social your media marketing.
Why Paid and Organic Social Media is Essential for Student and Pupil Recruitment
There’s no doubt about the increasing power of social media marketing in the education sector - for schools, universities, colleges and businesses. Here’s the low-down on why a combination of organic and paid social media activity is often the most impactful approach when it comes to student and pupil recruitment.