How to use Reels as part of your Student Marketing Strategy
It’s no secret that video content is fast becoming the most consumed type of content on social media. When TikTok entered our lives and became the go-to lockdown companion for many, other social platforms quickly followed suit and introduced similar short-form video content options on their platforms to compete. Cue Instagram Reels, YouTube Shorts and Snapchat Spotlight. Here’s how to use Reels videos strategically for your school or education company, to attract more of your ideal students and parents.
5 Reasons Schools NEED to be using Instagram
With over one billion monthly active users, Instagram has evolved from being a place for people to share filtered pictures with friends, to being one of the most popular social media platforms in the world and an essential marketing tool for businesses. Still very much a visual platform, the communication, marketing and advertising opportunities available simply cannot be ignored by schools. Here are our top 5 reasons why schools NEED to not only have an Instagram presence but implement a solid strategy to communicate their brand values.
How can you Make Sure Students Visit your Stand at Recruitment Fairs?
Agent fairs, British Council fairs, and Boarding School Expos. There are so many different international student recruitment events going on all over the world. Thing is, there are also SO many schools represented there, all competing for the same thing - those students coming through the doors. In our increasingly crowded market place, how can you stand out and make sure students and their parents make a beeline for your stand?
4 Steps to SEO Success: Step 1 - Defining your Keywords
The first in a 4-part blog series demystifying SEO and helping schools and universities get started. In this blog, Step 1: defining your keywords, find out why defining your keywords is the first building block of SEO, and your website strategy.
5 Ways to Get a Head Start on Your School Marketing this Summer
After a long year, we definitely deserve to enjoy the relative ‘down time’ that pervades during the school Summer holidays. But if (like us) you find after that well-earned sun-seeking trip, and a week in the office without the students… you (secretly) would rather be a little busier, here are some things you can do to put you in good stead before the peak recruitment period kicks in. Before the madness of the school year starts ALLLL over again!