Our Paid Ads for Schools Online course:
LEARN FACEBOOK & INSTAGRAM ADS FOR SCHOOLS
Make yourself invaluable with the skills you’ll learn in this course! Our online Facebook ads course takes you through the A to Z of Facebook & Instagram advertising; tailored for schools. There’s no other ads course out there that teaches you how to use ads solely for your school and student recruitment goals (they’re all tailored towards Businesses, which as we know has a completely different decision-making and buyer journey model!). Click here to start the course TODAY, and you could start seeing results in the next week!
And as a listener of the School Marketer Life podcast, enter code POD at the checkout to get 15% off the course price, as a thank you for supporting and listening to the pod!
This unique course will teach you how to use Facebook & Instagram Ads to:
✅ Recruit more students
✅ Establish your school's brand in a new, local or overseas market
✅ Find more parents who are aligned with your school's values and strengths
✅ Build a pipeline of interested and motivated prospective parents & students
✅ Make yourself indispensable to your school's student recruitment goals.
You could be presenting your next marketing & admissions report to the Board of Governors with some incredible results in your student recruitment pipeline - imagine what a difference that would make to the school’s forecasting! Some of our other ads students have achieved results like:
⭐️ 2 X increase in Weekly Prospectus Requests
⭐️ 2-4 X the number of families attending Open Days
⭐️ Reaching up to 16X the number of prospective parents
⭐️ 359% more website visitors from social media
⭐️ Termly fee revenue up 600 %
⭐️ Higher quality of student leads in a competitive market
ALL the Facebook & Instagram Ads Courses that I’ve seen out there are created with BUSINESSES in mind. How to set up business-driven funnels, find the right audience for your product to sell online. But these guidelines, funnels and set up DO NOT WORK for Schools - I've tried.
Advertising and marketing for schools is just too big a decision, too different a decision making process from buying a simple 'product'. For your ads to succeed, your entire set-up, tracking, audience types, budgets, and reporting needs to be adapted to cater to the unique decision-making process our parents go through when deciding on the huge decision of where to educate their children.
So I've put lots of my 8 years of experience running Ads for Schools, Colleges and Universities in the UK and around the world, into this online, bite-sized course JUST for School marketers who want to learn how to truly master Facebook & Instagram Ads to find & convert more students for their school.
The course includes:
🚀 How to Set Up Your Ad Platform Optimally (to avoid losing access with staff changes, or Meta shutting down your account for sub-optimal set-up)
🚀 6 Guided 'How-To' Videos: Pixel set up, Audience set up x2, Event Tracking Set up, Reporting, Ad set u
🚀 What ads are and how they work
🚀 How on-platform and off-platform elements work together for best results
🚀 Theories behind successful ads campaigns (& how to implement them for your school)
🚀 How to set up and ad campaign, manage and report on it
🚀 How to get the results you *really* want from your Ads.
🚀 How to use Ads to boost admissions, reach more families & build better connections locally and internationally.
🚀 4 Downloadable Guides covering: Account set up & troubleshooting, Account Health, When to use which type of ads, which audiences to create & key targeting criteria, Ads Glossary.
Whether you're brand new to Facebook & Instagram Ads, brand new to schools marketing, or already have experience in both, this course will take your knowledge and CONFIDENCE with Meta Ads to new heights.
Don’t just take my word for it. Here’s what my other Ads students have said about the course:
“It’s been the best investment we’ve made” - Director of External Relations, Cheltenham Ladies’ College
“We had leads come through….. within a week. It was great. (We went) from 0 to 60mph on digital advertising in the space of 2 hours. Our team feel much more equipped and empowered to deliver great campaigns online with great results for our programmes.” - Director of Business Development, Elite Journey, Academic Course Provider
So, what’s holding you back? See incredible results, boost your CPD, confidence and skillset - and start right now!