The Brief:

• Support the Repton Enterprises team to start taking their products to market - namely Sports Centre and Events.

• Create a brand identity for Repton Sports Centre and Repton Events.

• Develop a Social Media Marketing Strategy, including an audit, target audience profiling and competitor analysis, that would build a strong foundation, brand awareness, and engagement, utilising the new brand ID.

• Deliver strategic social media marketing training to the team.

THE OUTCOME:

• Social Media accounts fully revived and refreshed with new, professional branding that aligns to the Main School while remaining distinct sub-brands.

• Strategic messaging, audience and content focusses created to provide focus to the activity and content, while also aligning with school activity and pipeline.

• SEO put in place on social media channels to increase brand discoverability.

• Brand awareness in terms of audience reach on social media increased from 45 brand views per month to 33.6K per month organically, reels views increased 1672%, and audience engagement increased 208%.

• Followers gained far exceeded our target, and increased by 207% over 4 months.

• Team confidence and competence grew hugely following the training, with team members generating innovative ideas and a buzz about the brand.

• Enquiries generated for key products through social media channels directly - classes, memberships, camps.