Top Trends in Social Media Marketing for Schools in 2024
The world of social media marketing is fast-paced and ever changing. It can often be a task to keep up with all the latest news, updates and trends. Keep reading for 5 trends we’re seeing in social media marketing for schools in 2024 — and how best to leverage these trends to level up YOUR school’s digital marketing game.
How to connect your school’s instagram and facebook page
Firstly, Facebook’s products were created with businesses in mind - not schools. So, if you’re experiencing lots of headaches setting up your Facebook and Instagram accounts, Meta Business Manager, ad accounts, and connecting everything together….. rest assured, you are not alone! If you’re not sure whether your Instagram profile and Facebook Page are connected, or if you need to connect them now, you’re in the right place!
Top 5 summer content ideas for schools
School might be almost out for summer, but that doesn’t mean social media stops or parents stop scrolling when the sun comes out. Instagram and Facebook algorithms recognise dormant accounts, making it harder to return to previous levels of reach once September arrives. It’s therefore important to keep your school’s accounts active over the break, even if you’re operating with a lighter posting frequency.
This is Why Your School's Facebook Ads Aren't Working
As a school marketer, you know that Facebook ads can be a powerful tool for reaching new students and families. But if your ads aren't working, you may be wondering why. There are a number of reasons why your school or university's Facebook and Instagram ads might not be working.
How to Maximise your school’s rebrand on social media
If you’ve recently rebranded or are about to launch, firstly, sit down, take a deep breath and give yourself a well deserved pat on the back. It’s no mean feat to rebrand a school. From the delicate stakeholder management (alumni scared of change? It’s only because they love your school so much!), a crazy amount of touch points, and nervous Heads, it’s no wonder that putting it out there on social media can seem pretty daunting. But…the good news is, social media is your best friend for showcasing your shiny new look and feel. And Instagram, as a visually-led platform, is the perfect place to apply your new brand and get maximum exposure to current and new audiences.