How to Create Authentic Video Content for Your Education Brand
Do you wince whenever you hear the words “video marketing”? As education marketers, we often think video marketing means big budgets & professional shoots but this does not always have to be the case! Sure, professional video campaigns have their place but in terms of social media marketing for your school or business, authentic, off-the-cuff video works just as well and in some cases, even better! Video is big on social media right now. Even Instagram, the traditional “photo-sharing platform” now focusses heavily on video content (reels & stories). This is good news for education marketers as video content is far more engaging & performs better than still graphics & images and does not have to involve a(n often expensive) professional videographer every time you post a video! Still not sure about how to regularly include video content in a school’s social media marketing strategy? It’s not as difficult as you think! Here’s some advice to get you started…
5 Reasons Why Instagram is Essential to Your international Student Marketing & Recruitment Strategy
Are you utilising Instagram to its full potential in your international student recruitment marketing strategy? We’re huge fans of Instagram for many reasons, but especially for how powerfully it can bolster your international marketing efforts. Here are some ways in which it can be an incredibly powerful part fo your international student marketing and recruitment strategy.
Why Prep Schools Should Prioritise Marketing on Instagram
Are you a prep school marketer who has been considering using Instagram as part of your digital marketing strategy, but aren’t sold on the idea? Or perhaps you need to sell SLT on it? Do you wonder if it’s the appropriate place for your content and your target audience? Do you struggle to imagine what you’d post on the school’s Instagram account, if it had one? If this sounds familiar, you’ll want to read on!
Why Staying Current on Social Media is Key to Successful School Marketing
Social media can be an incredibly powerful and cost-effective tool for marketing your school, giving you the ability to showcase your brand to a worldwide audience. Even better, you’re using tools which are right at your fingertips - quite literally! However, social media is also an ever-evolving and fast-paced world, and the best ways to use it effectively change constantly as well.
What to Include in your School's Social Media Marketing Strategy in 2022
New year, new social media goals! Stop posting on social media and start MARKETING on social media with our handy guide & best practices for growing on Instagram in 2022.